Social Brand Value

Is it possible that the greatest value held by the brand is owned by the consumer, not in the commitment to quality or great prices or anything of the sort, but that it forces the corporation to act with some socially acceptable level of ethics, given that its behaviour will be felt by customers ' perception via its bottom line? Is it possible that this created value is a value now owned by society, dictated by consumers, and experienced by all of us?

Weird.